BIRMINGHAM, Ala.--(BUSINESS WIRE)--Regions Bank today announced changes to its overdraft policies to help customers avoid fees and manage their finances responsibly. Regions will eliminate overdraft fees for all transactions when customers overdraw their accounts by less than $5 and will charge consumers no more than four overdraft fees per day. The changes will be effective during the first quarter of 2010.

“Regions is committed to providing industry-leading service, convenience and choice to our customers,” said David Rupp, head of Regions’ Consumer Services Group. “The changes announced today will complement our existing policies that already help customers manage their finances.”

Regions already has policies and services in place to make deposited funds available to customers and to help customers manage their finances responsibly:

• The bank waives the first overdraft charge that a customer incurs;
• Customers may opt out and choose not to incur any overdrafts;
• The bank alerts customers if a withdrawal from a Regions ATM could create an overdraft; and
• The bank provides customers with a number of overdraft protection options as well as account monitoring services through online, mobile, ATM and telephone banking.

These changes further demonstrate the Regions’ commitment to excellent customer service, which is evidenced by a recent Gallup survey showing a top quartile ranking in customer satisfaction and results from J.D. Power and Associates studies indicating significant gains in customer satisfaction and service and that Regions Mortgage ranks highest nationwide among primary mortgage servicing companies.

About Regions Financial Corporation

Regions Financial Corporation (NYSE:RF - News), with $143 billion in assets, is a member of the S&P 100 Index and through its subsidiaries is one of the nation's largest full-service providers of consumer and commercial banking, trust, securities brokerage, mortgage and insurance products and services. Regions serves customers in 16 states across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,900 banking offices and 2,300 ATMs. Its investment and securities brokerage trust and asset management division, Morgan Keegan & Company Inc., provides services from over 300 offices. Additional information about Regions and its full line of products and services can be found at www.regions.com.

Regions Financial Corporation
Tim Deighton, 205-264-4551
tim.deighton@regions.com