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Best & Worst of Canada's Banking Web Sites Revealed by Keynote Systems -- Most Comprehensive Study Ever Done
SAN MATEO, Calif.--(BUSINESS WIRE)--Keynote
Competitive Research, the industry research group of Keynote®
Systems (Nasdaq:KEYN - News), the global leader in on-demand mobile and Internet
test & measurement solutions for continuously improving the online
experience, today announced its entry into Canada with the Keynote
Competitive Research Study for Canadian Banking Prospects. For this
‘first ever’ study of leading Canadian banking Web sites, Keynote
observed and interviewed an unprecedented 1,750 prospective banking
customers as they interacted with a total of 7 sites: BMO Bank of
Montreal, CIBC, National Bank of Canada, President’s Choice Financial,
RBC Royal Bank., Scotiabank, and TD Canada Trust. While conducting these
user sessions, Keynote performed 2,000 instances of a representative
banking transaction on each site, for a total of 14,000 transactions,
from 4 cities in Canada: Montreal, Toronto, Calgary and Vancouver. Keynote sent 250 online users to each bank’s Web site, each a Canadian adult not already a customer of that bank. The users started the process of opening the account online, learned about the bank’s commitment to privacy and security and evaluated the site’s customer support. Concurrently, Keynote performance testing agents (also known as ‘Keynote measurement computers’), across Canada measured a typical online banking transaction of visiting the homepage, finding a checquing account, reviewing that checquing account and starting the application process. Note to media: To receive the complete four page press release email Dan Berkowitz at: dberkowitz@keynote.com or call him in the US at: (650) 403-3305. Contact: Keynote Dan Berkowitz, 650-403-3305 dberkowitz@keynote.com Source: Keynote Systems
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