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| BVIG.OB > SEC Filings for BVIG.OB > Form 10-Q/A on 7-May-2009 | All Recent SEC Filings |
7-May-2009
Quarterly Report
Description Of Business
Company History
Bella Viaggio, Inc. (the "Company") is a development stage company that was incorporated on June 6, 2007, in the state of Nevada. The Company has never declared bankruptcy, it has never been in receivership, and it has never been involved in any legal action or proceedings. Since becoming incorporated, Bella Viaggio has not made any significant purchase or sale of assets, nor has it been involved in any mergers, acquisitions or consolidations and the Company own no subsidiaries. The fiscal year end is December 31st.
Business Development
The Company filed a registration statement on Form SB-2 on October 16, 2007, which was deemed effective on October 22, 2007. Since this time the Company has sold 340,500 shares of common stock to the public with proceeds of $34,500. These shares were sold to fifty seven (57) individuals. These proceeds will be utilized by the Company to fund its initial development including administrative costs associated with maintaining its status as a Reporting Company as defined by the Securities and Exchange Commission ("SEC") under the Exchange Act of 1934 as amended. Over the course of the next 60 to 90 days Management intends to focus its efforts on obtaining a quotation for its common stock on the Over the Counter Bulletin Board ("OTCBB"). This will involve securing a relationship with a qualified broker dealer whom can file application on Form 211 with the Financial Industry Regulatory Authority ("FINRA"). Management believes having its common stock quoted on the OTCBB will provide it increased opportunity to raise additional capital for business development. However, there can be no guarantee or assurance the Company will be successful in filing a Form 211 application and obtaining a quotation. Moreover, if a quotation of its common stock is achieved there can be no assurance that a market interest can be developed for the common stock. If Management is unsuccessful in its above described efforts any investment made into the Company would likely be lost in its entirety.
Business of Issuer
Marketing
If and when the Company secures adequate financing; Management intends to obtain a location, build the spa, and secure inventory after their which Bella Viaggio plans to embark on a two-pronged marketing campaign. The Company will, through direct marketing and selected media advertisements, target demographic areas most likely to contain potential clients for the services offered by Bella Viaggio. These marketing efforts are an integral part of our overall marketing and brand awareness plan.
The Company plans to develop a comprehensive website for busy working people and internet savvy consumers. The website will offer hair and skin care products for sale. Customers will find answers to common skin and hair problems. Spa services and prices will be listed as well as the ability for customers to schedule an appointment and purchase gift certificates. Further website amenities will include information on the background and experience of professional spa technicians.
Products and Services
Bella Viaggio will focus on branding its image, add signature services and offer treatments and services that are preformed in an environment that can provide a union between our spa and nature. Bella Viaggio will include services found in many different cultures-and other spas-in the world. We plan to identify the most popular treatments with the best operating margins and will deemphasize less profitable services and wet rooms that are not multi-functional. The Company intends to be creative in educating clients as to the value of the spa and salon services we offer. As part of branding, we plan to provide a local flavor to our services. The idea is to create something that is all your own-or at least that comes from your own zip code. For example, Bella Viaggio intends to have a holistic marketing stance that will include a unique approach to color, aroma, water and other treatments. Each day of the week, colors, floral arrangements, scents, music and other elements that appeal to the senses are changed.
Liquidity and Capital Resources
As of March 31, 2008, we have $25,603 of cash available. We have current liabilities of $6,450. From the date of inception (June 6, 2008) to March 31, 2008 the Company has recorded a net loss of $44,297 of which were expenses relating to the initial development of the Company, filing its Registration Statement on Form SB-2, and expenses relating to maintaining Reporting Company status with the SEC. The Company will require additional capital investments or borrowed funds to meet cash flow projections and carry forward our business objectives. There can be no guarantee or assurance that we can raise adequate capital from outside sources to fund the proposed business.
To date there is no public market for the Company's common stock. There can be no guarantee or assurance that a public market will ever exist for the common stock. Failure to create a market for the Company's common stock would result in business failure and a complete loss of any investment made into the Company.
Off-Balance Sheet Arrangements
As of the date of this Quarterly Report, the Company does not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on the Company's financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors. The term "off-balance sheet arrangement" generally means any transaction, agreement or other contractual arrangement to which an entity unconsolidated with the Company is a party, under which the Company has (i) any obligation arising under a guarantee contract, derivative instrument or variable interest; or (ii) a retained or contingent interest in assets transferred to such entity or similar arrangement that serves as credit, liquidity or market risk support for such assets.
Product Research and Development
The Company does not anticipate any costs or expenses to be incurred for product research and development within the next twelve months.
Employees
There are no employees of the Company, excluding the current President and Director, Mr. Davis.
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