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The Government Employees Insurance Company, widely known as GEICO, has found that driving down costs brings drivers by the droves into its fold. GEICO has traditionally provided auto and other insurance to preferred low-risk demographic groups (such as government and military employees) but has also begun to sell to nonstandard (high-risk) drivers. In addition to auto coverage, the company's offerings include motorcycle insurance and emergency road service. GEICO eschews agents in favor of direct marketing through such vehicles as direct mail, TV, radio, and the Internet. Its gecko mascot is one of the most recognized marketing icons. The company is a subsidiary of Warren Buffett's Berkshire Hathaway.
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| | | Contact Information | |
Address: |
5260 Western Ave.
Chevy Chase, MD 20815
| | Phone: | 301-986-3000 | | Fax: | 301-986-2888 |
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| Financial
Highlights | | Fiscal Year End: | December |
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Key People
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Chairman, President, and CEO:
Olza M. (Tony) Nicely
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SVP and CFO:
Mike Campbell
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VP Marketing:
Edward W. Ward
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