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Online advertising won't take you to Easy Street anymore, but it might lead you to Avenue A. aQuantive, through its Avenue A/Razorfish subsidiary, offers digital marketing services to help clients make the most of their online ad budgets. Services include online media buying and planning, ad campaign management, e-mail direct marketing, search engine optimization, and data warehousing and analysis. Its Atlas unit provides marketing software which allows clients to manage digital campaigns. Through subsidiaries such as DRIVEpm and Mediabrokers, aQuantive's third business line buys blocks of online media advertising to resell on a targeted basis. In August 2007, Microsoft acquired aQuantive for $6 billion.
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Address: |
821 2nd Ave., Ste. 1800
Seattle, WA 98104
| | Phone: | 206-816-8700 | | Fax: | 206-816-8808 |
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| Financial
Highlights | | Fiscal Year End: | December | | Revenue (2006): | 442.20 M | | Revenue Growth (1 yr): | 43.40% | | Employees (2006): | 2,106 | | Employee Growth (1 yr): | 44.00% |
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Key People
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President and CEO:
Brian P. McAndrews
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National Director Sales and Account Development, DRIVEpm:
Liberty Carras
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VP Business Planning and Analysis:
Tom Woods
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