Insider Trades - SCULLION JOHN W

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SCULLION JOHN W: Declared Holdings
Company/Relationship	Reported	Shares	Ownership
ALLIANCE DATA SYS CP Other NYSE:ADS (historical quotes, profile, SEC, other insiders)	16-Oct-09	200,663	Direct

Insider & restricted shareholder transactions reported over the last two years
Date Shares Stock Transaction
16-Oct-09 20,000 ADS Option Exercise at $24.03 per share.
(Cost of $480,600)
16-Oct-09 20,000 ADS Sale at $66.70 per share.
(Proceeds of $1,334,000)
22-Sep-09 13,334 ADS Option Exercise at $15 per share.
(Cost of $200,010)
22-Sep-09 13,334 ADS Sale at $63.35 per share.
(Proceeds of $844,708)
11-Sep-09 10,000 ADS Option Exercise at $15 per share.
(Cost of $150,000)
11-Sep-09 10,000 ADS Sale at $58.68 per share.
(Proceeds of $586,800)
6-Aug-09 10,000 ADS Option Exercise at $15 per share.
(Cost of $150,000)
6-Aug-09 10,000 ADS Sale at $54.50 per share.
(Proceeds of $545,000)
24-Jul-09 10,000 ADS Option Exercise at $15 per share.
(Cost of $150,000)
24-Jul-09 10,000 ADS Sale at $49.25 per share.
(Proceeds of $492,500)
12-May-09 10,000 ADS Option Exercise at $15 per share.
(Cost of $150,000)
12-May-09 10,000 ADS Sale at $42.80 per share.
(Proceeds of $428,000)
24-Feb-09 25,000 ADS Sale at $27.27 per share.
(Proceeds of $681,750)
11-Nov-08 37,000 ADS Sale at $48.54 per share.
(Proceeds of $1,795,980)
28-Apr-08 186,822 ADS Acquisition (Non Open Market)
21-Feb-08 854 ADS Acquisition (Non Open Market)

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Insider & restricted shareholder transactions reported over the last two years
Date	Shares	Stock	Transaction
16-Oct-09	20,000	ADS	Option Exercise at $24.03 per share. (Cost of $480,600)
16-Oct-09	20,000	ADS	Sale at $66.70 per share. (Proceeds of $1,334,000)
22-Sep-09	13,334	ADS	Option Exercise at $15 per share. (Cost of $200,010)
22-Sep-09	13,334	ADS	Sale at $63.35 per share. (Proceeds of $844,708)
11-Sep-09	10,000	ADS	Option Exercise at $15 per share. (Cost of $150,000)
11-Sep-09	10,000	ADS	Sale at $58.68 per share. (Proceeds of $586,800)
6-Aug-09	10,000	ADS	Option Exercise at $15 per share. (Cost of $150,000)
6-Aug-09	10,000	ADS	Sale at $54.50 per share. (Proceeds of $545,000)
24-Jul-09	10,000	ADS	Option Exercise at $15 per share. (Cost of $150,000)
24-Jul-09	10,000	ADS	Sale at $49.25 per share. (Proceeds of $492,500)
12-May-09	10,000	ADS	Option Exercise at $15 per share. (Cost of $150,000)
12-May-09	10,000	ADS	Sale at $42.80 per share. (Proceeds of $428,000)
24-Feb-09	25,000	ADS	Sale at $27.27 per share. (Proceeds of $681,750)
11-Nov-08	37,000	ADS	Sale at $48.54 per share. (Proceeds of $1,795,980)
28-Apr-08	186,822	ADS	Acquisition (Non Open Market)
21-Feb-08	854	ADS	Acquisition (Non Open Market)